One thing you will learn about me is that I LOVE the environment but I am not a wacko about it!
Today I was driving to Franklin, a small city about 45 minutes from where I live and happened to get stuck behind this guy (pictured to the right).
He was driving a truck that says “Enviro-Flex Rubberized Coal Tar Sealer”. Now I don’t know about you but I can just hear those tree-huggers screamer. I mean, think about it. Just one of those words are anti-environmentalism but combing them all is just freakin’ crazy.
There is a point at which I think we have missed something as business owners. This truck driver definitely takes the cake. First off, to try to promote the business you are even enviro-flex which implies environment friendly shouldn’t contain the word tar or coal.
How many environment savvy people would hire this guy?
Secondly, in terms of marketing. What kind of impression does this truck scream?
WELL run away. From the mere appearance and the smell just makes you want to go the other direction. Couple that with the fact that I have no clue what this guy does. He really missed the boat.
Don’t get me wrong, I am not picking on this guy but using him as an example. Unfortunately he made himself an easy target.
I just wish more business owners took a few minutes to really think about the message they are sending.
The first thing I find myself asking is what does this guy really do?
Secondly, I ask the question is how can he improve their marketing?
And thirdly, will he find his target audience by driving down the road and if not, perhaps he shouldn’t even market this way.
These are all good questions but I hope you can somehow find a way to relate this to your business.
What do YOU really do as a business?
What can you do to improve your business marketing?
And lastly, are you maximizing all of your business marketing opportunities or are you just creating a bad marketing experience?